You’ve invested in certifications, equipment, and training. You offer weight loss programs, hormone therapy, peptides, and aesthetic services that genuinely change lives. But here’s the problem: the patients who need you don’t know you exist.
You’re not alone. Most nurse practitioners we work with are incredible clinicians who struggle with the same challenge: consistent patient acquisition. You might get a few referrals here and there, maybe some walk-ins from your Google listing, but it’s unpredictable. Feast or famine.
The truth is, you can’t scale a practice on hope and referrals alone.
Let’s be honest about what’s happening when your schedule has gaps:
✅ You’re covering overhead with no revenue coming in (rent, staff, supplies—they don’t pause when you have empty appointment slots)
✅ Your best staff members start looking elsewhere (they need consistent hours and income)
✅ You’re stuck trading time for money (instead of building systems that bring patients to you)
You’re undercharging because you’re desperate (when you’re not busy, you’ll take anyone at any price)
Most nurse practitioners we talk to have this backwards. They think: “Once I’m busier, I’ll invest in marketing.”
But it actually works the opposite way: You invest in marketing to get busy.
They hear “leads cost $100 each” and immediately think: “That’s way too expensive!”
But here’s what they’re missing: You’re not buying leads. You’re buying future revenue.
If you paid $100 for the lead that became that patient, you just turned $100 into $3,500. That’s a 3,400% return.
The real question isn't "Can I afford leads?" It's "Can I afford NOT to have a predictable patient pipeline?"
Yes, leads cost money. And no, not every lead becomes a patient.
This is normal. This is how every successful business works.
When you buy 100 leads:
The practices that grow are the ones that understand this simple truth: Your phone needs to ring more than once to make a sale.
Think about it in your own life:
Your patients are doing the same thing. They’re calling multiple providers. The question is: are you one of the ones they’re calling?
Most nurse practitioners don’t think in terms of business metrics. You think about patient care, treatment protocols, and clinical outcomes. That’s exactly why so many great NPs stay stuck at the same revenue level for years.
This is what patients pay you each month for your service. If you’re charging $150/month for weight loss and your competitors charge $300, you have a pricing problem—not a marketing problem.
A patient who stays 12 months is worth 12x more than one who quits after 1 month. If you’re losing patients quickly, fix your service delivery before you spend money on leads.
If 10 people call your practice, how many schedule? How many show up? How many sign up? If you’re converting less than 4 out of 10, you have a sales problem—not a lead problem.
Here's the uncomfortable truth: If you can't make lead generation profitable with these three numbers, the problem isn't the leads.
We built a simple calculator that shows you exactly what it takes to hit your revenue goals.
It takes 2 minutes. You’ll input:
The calculator will show you exactly how many leads you need—and whether lead generation makes sense for your practice.
You'll see that spending $X on leads will generate $XX,XXX in revenue. Suddenly "expensive leads" looks like the best investment you could make.
You'll realize you need to adjust one thing—maybe raise your prices $50/month, improve retention by 2 months, or get better at converting inquiries to patients. Small tweaks = BIG RESULTS.
And this is actually GOOD NEWS. Because now you know before you waste money on marketing.
When you run the numbers, one of three things will happen:
If you can’t justify lead generation with this calculator, then either:
Marketing didn’t break your business. It exposed it.
The calculator tells you the truth. What you do with that truth is up to you.
You’ll see exactly how many qualified leads you need each month to hit your patient acquisition goals. Then you have two choices:
Choice 1: Try to generate those leads yourself
Post on social media, run Google ads, optimize your website, manage reviews, create content, follow up with inquiries… while also running your practice, seeing patients, and managing staff.
Choice 2: Let us generate them for you
We specialize in lead generation for nurse practitioners. We know the compliance requirements, we understand HIPAA, and we’ve generated thousands of patient inquiries for practices just like yours.
When you work with us:
You focus on what you do best (treating patients). We focus on what we do best (getting your phone to ring).
Here’s the truth: We can get your phone to ring. But we can’t control what happens after that.
If someone calls your practice and:
The good news? We help with that too. We’ll show you exactly how to handle inbound inquiries, what to say, and how to convert interest into booked appointments.
But you have to be willing to treat patient acquisition like the business function it is—not just hope people show up.
Stop guessing. Stop hoping. Get the actual numbers.
Use our calculator to find out exactly how many leads you need—and whether investing in patient acquisition makes financial sense for your practice.
After you see your numbers, if you want us to deliver those leads to your practice, call us
We’ve been helping medical practices grow for 11 years. We know what works.
Typically $80-$120 per qualified lead, depending on your location and service type. But cost per lead is the wrong metric. What matters is cost per PATIENT and lifetime value.
That depends on your conversion rate and patient goals. Use the calculator above to find out your exact number.
Then focus on fixing your pricing, offer, or conversion rate first. The calculator will show you what needs to change.
We guarantee qualified leads will call your practice. We cannot guarantee you’ll convert them into patients—that’s dependent on your sales process, offer, and follow-up.
Most practices start receiving qualified leads within 2-4 weeks of launching campaigns. Patient acquisition is typically highest in months 2-3 as campaigns optimize.
We specialize exclusively in medical practices in Tampa Bay. We understand HIPAA compliance, medical advertising regulations, and what actually works for nurse practitioners—not generic marketing fluff.
