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White Crane Clinic, Tarpon Springs, FL

  • Client:

    White Crane Clinic, Tarpon Springs, FL

  • Specialization:

    Acupuncture and Chinese Medicine

  • Objective:

    Increase online presence and patient engagement

  • Challenge:

    Low website traffic, poor search engine visibility

  • Website:

    https://whitecraneclinic.com/

Downlaod Full Case Study

Challenges:

The primary challenge for Dot Kom was to transform Dr. Corey’s digital presence from obscurity to prominence. The Squarespace site was underperforming, with only 4,333 total visitors in 2022 and a negligible presence in organic search results. The goal was not just to enhance the website but to make the White Crane Clinic a notable name in the field of acupuncture and Chinese medicine throughout Tarpon Springs and online

Background

Dr. Steffani Corey, a renowned practitioner of acupuncture and Chinese herbology, faced a significant challenge: her practice, White Crane Clinic, was virtually invisible online. Despite her expertise, her Squarespace website languished with minimal traffic and no search engine optimization. This is where Dot Kom, a digital marketing agency, stepped in

Dot Kom’s strategy was multifaceted and targeted.

  • Website Overhaul:

    The team ditched the existing Squarespace platform, opting for a robust WordPress design. This new website was not only aesthetically pleasing but also rich in detailed content about acupuncture and Chinese herbology, setting Dr. Corey apart as an authority in her field.

  • User Experience Enhancement:

    The new site featured easy-to-use navigation and an engaging blog section. These elements worked together to keep visitors engaged and informed.

  • Search Engine Optimization (SEO):

    A critical part of Dot Kom's strategy was a rigorous SEO campaign. This involved keyword research, on-page optimization, and content creation focused on acupuncture and Chinese herbology.

  • Traffic Surge: In 2023, the website saw a whopping 11,881 visitors, marking a 174% increase from the previous year.
  • Organic Growth: Organic traffic soared to 8,994 in 2023, up from 2,765 in 2022 – a staggering 225% increase.
  • Keyword Rankings: The website now ranks for over 201 keywords, with 48 of them featuring in Google's top 10 search results
2022 Traffic 2023 Traffic

Total
4333
11881

Organic
2765
8994

Direct
999
1520

Referral
109
155

Social
541
429

A significant achievement of the SEO strategy was the clinic’s impressive keyword ranking performance:

  • Ranking Keywords:

    Over 715 keywords ranking on search engines.

  • Top 10 Google Results:

    186 keywords ranking within the top 10 search results on Google.

Conclusion

Dot Kom’s strategic overhaul of Dr. Steffani Corey’s online presence illustrates the transformative power of targeted digital marketing. From an underperforming website to a thriving online hub, Dr. Corey’s practice is now a dominant force in the digital realm of acupuncture and Chinese herbology, thanks to Dot Kom’s expertise

Start Your Digital Journey Today

Are you ready to create a digital presence that truly reflects your dedication to nursing care? Reach out to DOTKOM SOLUTION. Let’s work together to build a website that stands out and serves your patients’ needs effectively.

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Call (813) 777-8381

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13046 Race Track Rd,
Tampa, FL 33626

(813) 777-8381

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